Director, Demand Generation

Remote
Full Time
Experienced

Director, Demand Generation 

Join Our Mission: To Save the World from Unsafe Mobile Apps! NowSecure is the mobile app security software company trusted by the world’s most demanding organizations and most advanced security teams. 

As the standards-based mobile app security and privacy company, NowSecure protects the Mobile App Economy. The world’s most demanding organizations, innovative mobile developers and advanced security and compliance teams entrust NowSecure to safeguard millions of mobile app users across banking, insurance, high tech, IoT, retail, hospitality, energy and government sectors. Only NowSecure delivers the full solution suite of continuous security and compliance assessment with the depth, speed, accuracy, and efficiency to meet modern business demands. Dedicated to the open-source community and standards including OWASP, ioXt and NIAP, NowSecure is SOC 2 certified and recognized by IDC, Deloitte, Gartner and TAG Cyber.www.nowsecure.com

YOUR OPPORTUNITY

The Director, Demand Generation will be responsible for developing and executing demand generation strategies to drive business growth for our products and services. This role will report to the Chief Marketing Officer (CMO) and will work closely with marketing team members, sales leaders, product leaders, and senior leadership. This role will lead and oversee the development, prioritization, and execution of key transformational initiatives. The ideal candidate will possess a deep understanding of B2B marketing strategies and a proven track record in successful demand generation.

RESPONSIBILITIES

Strategy Development: 

  • Develop and implement demand strategies to drive awareness, engagement, leads, pipeline, and revenue.
  • Stay up to date with innovative marketing trends to identify opportunities and new potential demand channels.
  • Proactively analyze and understand the competitive landscape to identify and develop new growth opportunities. 
  • Content Distribution Strategy: Create and build a content distribution strategy across paid, owned, and earned channels to reach the desired audience through measurable tactics. Collaborate with peers and specialized teams to develop content strategies that fuel lead generation campaigns and support sales efforts. Content types can include: social media posts, whitepapers, fact sheets, event presentations, email campaigns, blogs, and sales presentations.

Campaign Management: 

  • Ensure timely execution of demand generation action plans through precise project management and stakeholders' involvement.
  • Monitor and analyze performance overall against lead targets and other marketing goals and make continual recommendations for optimization and growth
  • Develop and execute against short and long-term campaign roadmaps and strategies

Analytics and Reporting: 

  • Develop processes to scale strategic initiatives with accurate tracking and reporting.
  • Carefully analyze data to identify trends, forecast outcomes, and evaluate the effectiveness of demand marketing campaigns.
  • Use data from Marketo, Google Analytics, LinkedIn, 6Sense, and custom dashboards to analyze the impact of campaign efforts. Communicate strategy, funnel, or creative wins, and provide recommendations for improvement and optimization. 
  • Report and present the results of B2B marketing efforts to key stakeholders. 

Collaboration: 

  • Collaborate with marketing team members and other cross-functional teams to maximize the impact of each strategic initiative.
  • Work across teams in a creative, high energy, innovative, proactive, and resourceful way

Team Leadership: 

  • Manage a calendar of events and keeping team on track with effective communications of any changes
  • Drive a continuous improvement mentality with an open mind, also through rigorous and meaningful A/B testing.

Budget Management: 

  • Manage allocated marketing budget and identify resources to maximize lead gen performance.

SKILLS AND EXPERIENCE NEEDED FOR SUCCESS

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, preferably within a B2B SaaS, cybersecurity environment.
  • 3+ years of experience in demand generation or running demand campaigns and leading projects 
  • Demonstrated history of coaching and developing talent 
  • Excellent project management skills with an ability to set and achieve strategic objectives.
  • Extensive knowledge and experience with performance marketing – especially Digital Demand Generation (SEO, Email, Paid Social Media, Webinars).
  • Strong understanding of demand generation best practices, including lead nurturing and scoring
  • Experience providing Marketing support for an integrated ABM strategy
  • Deep familiarity with marketing automation tech stack, optimal configuration, operations, tuning.
  • Reporting of marketing funnel, and performance metrics, marketing contribution to sales pipeline.
  • Highly results oriented, analytical and data-driven. Capable of dissecting complex data sets to identify trends, forecast outcomes, and evaluate the effectiveness of marketing campaigns.
  • Strong and thoughtful collaborative approach with people influencing skills
  • Effective presentation and communication skills to work with diverse and globally distributed teams.
  • Positive attitude and willingness to adapt in a fast-paced, evolving industry

WE VALUE DIVERSITY

We believe that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value team members who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

COMPENSATION & BENEFITS

  • The salary band for this position ranges is competitive and commensurate with experience and performance. This position will be eligible for a competitive annual bonus and equity package.
  • Comprehensive Medical/Dental/Vision coverage 
  • 401K Plan + Company Match 
  • Remote work flexibility 
  • Home Office Stipend 
  • Paid Parental Leave 
  • Unlimited PTO
Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*